5 Social Media Tips for Real Estate Agents
Social media is such a powerful tool, but sometimes it can be overwhelming to figure out how to use it to your strongest advantage. We’ve figured out the five most important social media tips you need to remember as a real estate agent for you. With these five social media tips, you’ll be turning leads into clients in no time. We hope to use our expertise to teach you how to leverage social media and make the most of it!
Post About Your Community Involvement
We always suggest that our clients use their social media accounts to show their activity within the community. We know real estate agents are busy nearly every second of the day, but making time to show off your fantastic community is a must for your social media presence.
So how exactly do you do that as a real estate professional? There are truly endless possibilities of how to use it to your advantage. So, let’s dive into some ways you can get involved and share your involvement with your audience.
Instagram:
Post a story of your cute coffee and breakfast at your local cafe… don’t forget to tag them and tag the location!
Post an Instagram of you in front of your favorite tourist attraction
If there is an event make sure to attend and take lots of pictures or videos
Show your passions outside of real estate… love to dance? Show off the studio you attend, take photography lessons? Highlight them.
Make sure to follow and comment on local hotspot accounts
Facebook:
FB groups
Same tagging as above but more about your story/experience
Leave reviews
Tiktok/Reels:
Post a positive review about your favorite local cafe/dance studio/etc & tag them
Since you probably already go to your local favorites, such as coffee shops, restaurants, all of the local hotspots, take pictures and videos of your experiences and post them!
Once you get comfortable posting the day-to-day, social media becomes a breeze. You realize that all it is sharing personal stories with your audience - no pressure. One thing to remember, though: it’s super important to tag the business itself and the location; this will expand your reach to people outside of your social media circle but within your target areas!
Use this opportunity to show off your passions outside of the real estate world. Love to dance? Show off the studio you attend! Take photography lessons? Highlight them by sharing your work and tagging the studio. Love going to specific events in town? Document your time there and post an Instagram Story about it.
You can use all of these tactics on any social media platform; however, you can get creative and share the experiences differently. This is an easy way to spread your content out and have a more extensive reach but it doesn’t require much extra work on your end.
For example, on Facebook, take advantage of posts being more text-heavy. That’s where you can include a longer, more detailed storytime. With TikTok and reels, on the other hand, this is your chance to shine through short-form content. And with Instagram, you pretty much can do it all. Longer posts, shorter and more interactive stories, and video reels.
Sharing your own experience through your social media accounts is excellent. Still, we also recommend that our clients spend a certain amount of time each week engaging with local accounts, places, and hashtags through social media.
What does engagement look like? Some examples include: leaving a positive review on a cafe’s Facebook profile, going through a local hashtag or location and liking, commenting, and resharing anything that resonates with you, and joining local Facebook groups.
2. Personalize Your Feed’s Branding
Using cohesive, personalized, and professional branding on your social media channels is critical to landing clients. It’s so often an overlooked aspect of social media strategy, and clients notice it. So what can you do to set yourself apart?
We recommend using personalized templates to make your social media unique to your brand, whether you purchase them or create them yourself. Make sure your name, logo, and brokerage (if applicable) are on your templates.
In addition, personalize them! Put together a brand kit of your brand’s unique colors, fonts, and logos to create a cohesive and consistent look. Don’t just think about individual posts. Think about your feed as a whole and how it would look when a potential client visits your profile. You should have a specific look and feel to your brand, created by consistently using your brand kit.
We also strongly recommend coming up with a schedule for your posts. Instead of having the same types of posts over and over about which listings you have sold and so on, get creative.
Post about open house announcements, new listings, sold listings, testimonials, price changes, house tour videos, specific features of listings, team member introductions, and the too often overlooked personal non-real estate posts!
The great thing about using templates is you can create posts for all of these post types and then just change out the copy and images. You can then easily schedule the posts into an app that will post them for you automatically.
With these tips, you will be able to have similar posts uploaded consistently to create familiarity while also having cohesive branding across all your platforms. This will make your brand easily recognizable and stand out from the competition.
3. Get Real With your Social Media Audience
In its simplest form, get real on social media! Potential clients love seeing who they could be working with before signing any contract. In addition, by sharing your personal life, you will maintain a relationship with past clients who you helped get their dream home.
So how personal should you get? How can you show you aren’t a business-only type of real estate agent?
First, go to your social media profiles, are all the photos and posts of houses, and even worse, are there no emojis?? Don’t get caught up in making your profile look overly professional. Adding in personal pictures, personal storytimes, and life updates consistently will help establish your personality.
Get a little more casual with your captions and Instagram stories as well. Add in some emojis now and then; they are easily relatable and help convey emotion. For Instagram stories, make them interactive!
Posting this-or-that polls help users engage and see what other topics you are interested in as an agent outside of the real estate industry. Some fun poll ideas are holiday favorites, staging preferences, food preferences, animal preferences, would you rather, etc. Anything that will grab your audience’s attention and show sides of you that don’t have to do with real estate will get the job done.
Another big hit idea we have seen agents’ audiences love is a “day in the life” content! Do an Instagram story takeover day where you post throughout your day to give your audience an inside look at what a day in your life looks like. At times, it’s a good idea to mix in personal with professional content.
Lastly, post updates about your life. Share posts with holiday family photos, what you did for your birthday, a text graphic of your favorite recipe or your favorite holiday meal, a throwback of your favorite trip in Europe, or a house tour of the new house you moved into.
The possibilities for this tactic are endless because, at the end of the day, you are simply sharing about your own life, and so be you! We are sure potential clients will love you.
4. Own Your Niche
What do you specialize in? Do you sell yourself using your niche to your advantage? Whatever it is...OWN IT! Use your niche to your advantage by sharing tips and tricks. If you’re good at something, show it off.
For this tactic, you want to use social media to share knowledge but still allow opportunities for your audience to engage. One great idea is to use Instagram stories to create a poll that asks questions regarding your specialty.
For example, the first story could be a question asking about a staging technique, giving your audience a chance to engage and show their knowledge. Then the next story could be a text graphic where you share the answer and prove what you know, and so on.
You can also do this through regular posts, reels, and TikTok. Come up with a few tips and tricks for specific things within your specialty. For example, you can create a graphic or video explaining five things you recommend for selling your house as fast as possible with divorce real estate.
If you can find ways to prove your knowledge in your niche and show that you want to help others, this will always work to your advantage.
5. Utilize Groups on Facebook and LinkedIn
Lastly, we recommend you use a hidden gem of social media that is too often overlooked. Join relevant LinkedIn and Facebook groups for RE professionals, investors, and future homeowners. This will connect you to a completely different demographic than the other social media platforms previously mentioned.
You can join groups for specific areas of real estate, allowing you to help others and further make your brand known. You can do that through cold DMs or comments.
For example, if you’re part of a group and someone asks a question about divorce real estate if you specialize in that, you can message them and try to connect. Hopefully, this will lead you to have a new client or simply get a warm lead by having them sign up for your newsletter.
In addition, you will be able to expand your network. By engaging with other people’s posts or your own posts, you might meet other agents who have clients seeking help in the location you are in. You can really expand your circle by showing support for other agents and offering your expertise in these groups.
Although having a presence on social media may be simple, having a successful presence is not. Following the five tips above will help ensure your social media accounts are set up to convert and nurture your leads.
