The Blog
What to Post When You Have No Listings (But Still Want Leads)
Looking for the best lead generation agency for real estate agents? Explore our top picks and what to look for when outsourcing your real estate marketing.
Digital Byte 57: The Basic Fit Backpack
Every time I fly back to Madrid to visit my team, I see them again.
That backpack.
Gray. A little boxy. Bright orange accents. The Basic Fit logo stamped across the back.
At first, I didn’t think much of it. It’s not trendy or sleek. Not the kind of thing anyone’s showing off on Instagram.
Instagram Reels for Real Estate Agents: What’s Still Working in 2025?
Learn how real estate professionals are using Instagram to drive lead generation in 2025. Real strategies, real results, and what still works this year.
Digital Byte 56: The invisible cost of AI
Let’s talk about AI. Not in the “it’s taking over the world” kind of way (although, sure, maybe that too), but in the quieter, more personal way it’s changing how we create.
Digital Byte 55: A Letter to Every New Grad (and My Younger Self)
For the past two weeks, I’ve seen NYU grads in their purple caps and gowns on nearly every walk I take with my dog. They gather in Washington Square Park, posing, laughing, blocking sidewalks with photographers, flowers, and champagne. And every time I pass them, I can’t help but think about what I wish someone had told me when I graduated.
Digital Byte 54: Preparing for the unexpected.
Yesterday didn’t go how I expected.
Around midday, Spain and Portugal were thrown into a massive blackout. Airports shut down. Trains froze mid-route. Cell towers went silent. No warning. No time to prepare. Everything just... stopped.
Digital Byte 53: Start Before You’re Ready
This week marks the beginning of Passover.
It’s a time for tradition, storytelling, and reflection. And there’s one part of the Passover story that’s always stayed with me: the matzah.
Should I Use SMS Marketing as a Real Estate Agent?
As a real estate agent, you’re constantly looking for ways to connect with clients and generate leads more effectively. From email campaigns to social media posts, the number of marketing strategies available can be overwhelming. One strategy that’s gaining traction is SMS marketing—but is it the right fit for your real estate business?
Digital Byte 52: 28 lessons for 28 years
Today I turn 28. Yes, I am an April Fools baby, and no, I have never been pranked. In the spirit of self reflection, I took some time to think about some of the lessons I’ve learned along the way as a business owner, leader, human.
Digital Byte 52: The First Sale I Ever Made
When I was in high school, my best friend and I started our first business, Strung on Hope. It was a handmade gemstone jewelry company where we designed and sold pieces, donating a percentage of every sale to cancer research foundations.
FREE RESOURCE
FREE RESOURCE
Freebie: Real Estate Email Automations Guide
Automating your systems is key. In this guide you’ll learn our favorite tools to use, have a step by step system, and two free email sequences to get you going.