Pivota Marketing 5/27/25 Pivota Marketing 5/27/25

Digital Byte 56: The invisible cost of AI

Let’s talk about AI. Not in the “it’s taking over the world” kind of way (although, sure, maybe that too), but in the quieter, more personal way it’s changing how we create.

Pivota Marketing 5/13/25 Pivota Marketing 5/13/25

Digital Byte 55: A Letter to Every New Grad (and My Younger Self)

For the past two weeks, I’ve seen NYU grads in their purple caps and gowns on nearly every walk I take with my dog. They gather in Washington Square Park, posing, laughing, blocking sidewalks with photographers, flowers, and champagne. And every time I pass them, I can’t help but think about what I wish someone had told me when I graduated.

Pivota Marketing 4/29/25 Pivota Marketing 4/29/25

Digital Byte 54: Preparing for the unexpected.

Yesterday didn’t go how I expected.

Around midday, Spain and Portugal were thrown into a massive blackout. Airports shut down. Trains froze mid-route. Cell towers went silent. No warning. No time to prepare. Everything just... stopped.

Pivota Marketing 4/15/25 Pivota Marketing 4/15/25

Digital Byte 53: Start Before You’re Ready

This week marks the beginning of Passover.

It’s a time for tradition, storytelling, and reflection. And there’s one part of the Passover story that’s always stayed with me: the matzah.

Pivota Marketing 4/10/25 Pivota Marketing 4/10/25

Should I Use SMS Marketing as a Real Estate Agent?

As a real estate agent, you’re constantly looking for ways to connect with clients and generate leads more effectively. From email campaigns to social media posts, the number of marketing strategies available can be overwhelming. One strategy that’s gaining traction is SMS marketing—but is it the right fit for your real estate business?

Pivota Marketing 4/1/25 Pivota Marketing 4/1/25

Digital Byte 52: 28 lessons for 28 years

Today I turn 28. Yes, I am an April Fools baby, and no, I have never been pranked. In the spirit of self reflection, I took some time to think about some of the lessons I’ve learned along the way as a business owner, leader, human.

Pivota Marketing 3/18/25 Pivota Marketing 3/18/25

Digital Byte 52: The First Sale I Ever Made

When I was in high school, my best friend and I started our first business, Strung on Hope. It was a handmade gemstone jewelry company where we designed and sold pieces, donating a percentage of every sale to cancer research foundations.

Pivota Marketing 3/11/25 Pivota Marketing 3/11/25

Paid Ads for Real Estate Leads: Do They Actually Work? Here’s What to Know

Wondering if paid ads for real estate leads are worth the investment? Learn how paid ads work, their benefits, challenges, and tips to maximize ROI for your real estate business.