The Blog

Are Open Houses Still Worth Having in 2025?
Open houses have been an essential part of real estate marketing for decades. Potential buyers have a chance to walk through a home, imagine themselves living there, and connect with an agent in person. But with buyers’ habits changing and digital tools making it easier to explore homes online, you might be asking: Are open houses still worth your time and effort in 2025? We think so, but the reason is probably not what you were thinking.

How to Use a $10K Marketing Budget to Double Your Real Estate Business
If you had $10K to put into your business today, where would you spend it? Does buying more leads, signing up for new platforms, or running ads come to mind?
Those can bring quick results, but they rarely build a foundation for long-term growth.
The truth is, doubling your real estate business is less about adding names to your CRM and more about being intentional about your real estate marketing budget. The right investments create scalable systems and strengthen relationships that, in turn, generate consistent referrals.

Digital Byte 62: Could Your Business Run Without You?
If you stepped away from your business for three weeks, what would happen?
Would sales still come in? Would clients feel supported? Or would everything pause the second you stop showing up?
The truth is, most of us build businesses that depend too heavily on us being present. We hold the knowledge, we manage the decisions, and we carry the weight. Which works… until it doesn’t.

Digital Byte 61: The Work No One Sees
If you were to scroll through my company's Instagram feed, you’d probably think my days are all big wins, polished campaigns, and team celebrations.
But here’s the truth: the real growth? It doesn’t happen in those picture-perfect moments.
It happens in the unglamorous hours no one talks about.

7 Lead Capture Ideas That Don’t Involve Cold Calling or Mailers
You want scalable systems that generate warm, qualified leads while freeing up your time to actually serve your clients. This blog was written for you. Here are seven lead capture strategies that don’t involve cold calling or mailers.

Digital Byte 60: Knowing Your Core Values
Core values should be more than just a poster on your wall. They should be the compass guiding every decision you make, both personally and professionally.
But here’s the thing: many people can’t name their six core values off the top of their head.
How can we expect to make decisions aligned with our true purpose if we haven’t clearly defined what that purpose is?

Digital Byte 59: The Rooms That Move You Forward
The right rooms don’t just open doors… they change your pace entirely.
This past week, I went to three different events, all hosted at my coworking space.
None of them were required. They pulled me away from friends and came at times that weren’t exactly ideal. I was tired. I had work to do. I could have easily stayed home. But I went anyway.

Digital Byte 58: The Model
A few years ago, a coach introduced me to The Model by Brooke Castillo, and it stuck with me.
It’s simple but powerful, and I still use it regularly.

What to Post When You Have No Listings (But Still Want Leads)
Looking for the best lead generation agency for real estate agents? Explore our top picks and what to look for when outsourcing your real estate marketing.

Digital Byte 57: The Basic Fit Backpack
Every time I fly back to Madrid to visit my team, I see them again.
That backpack.
Gray. A little boxy. Bright orange accents. The Basic Fit logo stamped across the back.
At first, I didn’t think much of it. It’s not trendy or sleek. Not the kind of thing anyone’s showing off on Instagram.
FREE RESOURCE
FREE RESOURCE
Freebie: Real Estate Email Automations Guide
Automating your systems is key. In this guide you’ll learn our favorite tools to use, have a step by step system, and two free email sequences to get you going.