The Blog

Digital Byte 60: Knowing Your Core Values
Core values should be more than just a poster on your wall. They should be the compass guiding every decision you make, both personally and professionally.
But here’s the thing: many people can’t name their six core values off the top of their head.
How can we expect to make decisions aligned with our true purpose if we haven’t clearly defined what that purpose is?

Digital Byte 59: The Rooms That Move You Forward
The right rooms don’t just open doors… they change your pace entirely.
This past week, I went to three different events, all hosted at my coworking space.
None of them were required. They pulled me away from friends and came at times that weren’t exactly ideal. I was tired. I had work to do. I could have easily stayed home. But I went anyway.

Digital Byte 58: The Model
A few years ago, a coach introduced me to The Model by Brooke Castillo, and it stuck with me.
It’s simple but powerful, and I still use it regularly.

What to Post When You Have No Listings (But Still Want Leads)
Looking for the best lead generation agency for real estate agents? Explore our top picks and what to look for when outsourcing your real estate marketing.

Digital Byte 57: The Basic Fit Backpack
Every time I fly back to Madrid to visit my team, I see them again.
That backpack.
Gray. A little boxy. Bright orange accents. The Basic Fit logo stamped across the back.
At first, I didn’t think much of it. It’s not trendy or sleek. Not the kind of thing anyone’s showing off on Instagram.

Instagram Reels for Real Estate Agents: What’s Still Working in 2025?
Learn how real estate professionals are using Instagram to drive lead generation in 2025. Real strategies, real results, and what still works this year.

Digital Byte 56: The invisible cost of AI
Let’s talk about AI. Not in the “it’s taking over the world” kind of way (although, sure, maybe that too), but in the quieter, more personal way it’s changing how we create.

Digital Byte 55: A Letter to Every New Grad (and My Younger Self)
For the past two weeks, I’ve seen NYU grads in their purple caps and gowns on nearly every walk I take with my dog. They gather in Washington Square Park, posing, laughing, blocking sidewalks with photographers, flowers, and champagne. And every time I pass them, I can’t help but think about what I wish someone had told me when I graduated.

Digital Byte 54: Preparing for the unexpected.
Yesterday didn’t go how I expected.
Around midday, Spain and Portugal were thrown into a massive blackout. Airports shut down. Trains froze mid-route. Cell towers went silent. No warning. No time to prepare. Everything just... stopped.

Digital Byte 53: Start Before You’re Ready
This week marks the beginning of Passover.
It’s a time for tradition, storytelling, and reflection. And there’s one part of the Passover story that’s always stayed with me: the matzah.
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Freebie: Real Estate Email Automations Guide
Automating your systems is key. In this guide you’ll learn our favorite tools to use, have a step by step system, and two free email sequences to get you going.