5 Ways to Get in Touch With Your Current Sphere as a Real Estate Agent
No matter what stage you’re at in your real estate career, finding qualified leads is always on your top list of priorities. With the digital age changing the way real estate agents find and nurture quality leads, we want to help you know what tools you have available to market yourself and stand out among other real estate agents.
Too often, the thing that is looked over is maintaining your current sphere. Your whole life you’ve built up a sphere and have connections… but how do you consistently interact with that sphere and maintain your leads without coming on too strong? Is your current system set up to properly funnel leads into becoming your next client?
Keeping in touch with your current sphere as a real estate agent can seem pointless, as you would assume people in your life know what you do but it is, in fact, the opposite. Instead of spending all your time seeking new leads, what if you put half that time into maintaining a solid relationship with your current sphere? If you learn how to master maintaining relationships with your current sphere, you will see that they bring you leads when you’re not even looking for them. This is your sphere of influence, and it has limitless potential when properly tapped into.
Incorporating these seven ways to keep in touch with your current sphere will only open doors for you. Plus, as these are just starting points, you can always come up with more personalized ways to maintain these relationships.
Email Marketing
One of the simplest ways of keeping in touch with your current sphere as a real estate agent is through email marketing.
All you need is the contact’s email and preferably what services they are seeking or may seek in the future. With that information, you can easily set up drip campaigns.
You can segment your current sphere to target their goals specifically, or if your sphere is smaller, you can send out mass emails to them through one drip campaign.
You can include different links in the emails to allow them to go to your website, contact you, download your freebies, and much more. Email marketing is great because you are keeping in touch with your sphere but putting everything in their hands, giving them control to choose to interact further or not.
2. Host Events at Your Office
This strategy demands more time and effort from you, but it is fun and worth the work!
Hosting events at your office is a great way to show your clients who you are and what you are interested in outside of the real estate industry. Not only that, but it is also a chance for you to show off some of your expertise without it being forced.
You could host events meant for everyone, or you could try to tailor your events to hit a specific target audience in your sphere. Whatever the case, make sure you set one up in the near future.
It doesn’t have to be a big deal! Just make sure you add your personal touch. If you need ideas for hosting a real estate-related event, you can host info sessions, advice sessions, or even an event to help new agents with a specific topic. Your sphere of influence and the local community would be delighted to attend something of value to them.
For example, if you specialize in divorce real estate, you can host an info session on selling a house fast after divorce. Or, if you want to gather new real estate agents in the area, you can have a Q&A session on all things real estate. Agents will love this because it is essentially a networking event that will help them get more real estate clients.
But don’t be afraid to host events that are much more casual and unrelated to real estate! Some examples include starting a book club or a get-together to share favorite spots in the neighborhood.
It doesn’t have to be a very complex event, and you have complete control over what you want it to be. I recommend providing coffee and snacks as well. This will build rapport and keep spirits high.
The most important thing is getting your name out there. Make sure you have business cards with a QR code or something that people can take with them if they want! Although you will be inviting your current sphere to these events, you just never know if they will bring a potential client as a guest.
3. Get Involved With Local Boards
This strategy involves some dedication on your end but is a great way to get involved with your local community. You can join local boards such as charities, organizations, and clubs. Getting involved with your local community is one of the best ways to get more business and sell real estate.
Not only will you be able to interact with those within your current sphere, but this will provide you with a great opportunity to expand your network. Showing up for a good cause and supporting your own local community.
Real estate agents often miss this opportunity to get real estate referrals. Marketing efforts are critical, of course, however simply being involved and putting themselves out there as a friendly person is something most agents forget about.
4. Send a Text, Email, or Gift on Special Dates
Another simple and easy way to keep in touch is to think about them on specific dates! At the end of the day, showing your personable side to your current sphere will lead to a lasting impression. Previous clients will appreciate it, and it also works for a referral business. If you offer a gift card to a local business in exchange for a review, that will certainly help build a personal connection as well as improve your real estate business.
Sending a text or a personalized email on holidays, birthdays, or even celebratory occasions is a great way to let someone know you have them in mind. You can also show your appreciation to clients during the holidays by sending them a small gift. Holiday cards and follow-ups go a long way.
5. Social Media
Use all of the social media platforms available. This is such an easy way to keep your current sphere updated and stay involved in their lives. It will also help you turn cold leads into warm leads.
Along with posting listings, open houses, and selling success stories, don’t be afraid to get a little casual now and then.
Post personal updates and show off the things you’re passionate about outside of the real estate world. Have a favorite coffee shop or store in town? Post about it!
Another great strategy is to post things that allow people to interact and share what they like. You can do this through Instagram stories using polls. Pick two movies, two types of food, two types of music, and have people vote between the two.
Incorporating social media into your strategy will allow you to keep in touch with your sphere and help you establish a strong presence ahead of time. That way, whenever anyone outside of your sphere visits one of your profiles, you will have already built your brand and image.
When it comes to your current sphere, there are plenty of ways to get in touch with them. The most important thing is to do that. No matter how you get in touch, just do it. You don’t have to worry about selling yourself, just be you!
There will always be a new lead you can try to gain, but getting back a relationship with a past client that you just dropped after the sale went through is much more complex. Put yourself in the best position to foster strong relationships. You never know what will come from them.
Focusing on strengthening your connections within your current sphere will only help expand your network overall. You will get solid referrals and testimonials, setting you up for future success. Personal touches and going the extra mile will get you more real estate clients - end of the story.
