Analytics Keywords

Business Tips

May 22

Instagram

Followers - The amount of users who follow your account.
Impressions - The number of times your post (feed post, reel, story) has been seen on Instagram.
Average Reach - The average number of times your post has been viewed.
Profile Views - The number of times your profile has been viewed.
Website Clicks: The number of times your website has been visited from your Instagram account.
GA Website Traffic - The number of users who landed on your website from Instagram.
Story Average Impressions - The average number of times your story has been viewed.
Post Average Engagement - Shown as a percentage, the average percentage of users who have liked, commented on, or reacted to your post, as compared to your amount of followers.
Story Average Plays - The average number of times your stories have been viewed.

Page Reach - The number of people who saw your page, or any content from your page, across Facebook. This could be searching for it, content appearing on their newsfeed, or content that was shared that they saw.
Page Views - The number of people (logged into FB or not) who have viewed your page.
Page Likes - The amount of Facebook accounts that like your page.
Average Post Engagement - Shown as a percentage, the average number of users who have liked, commented on, or reacted to a post.
Average Post Reach - The number of times your post has been seen by users on Facebook.
Average Post Likes - The average number of likes you have gained on posts.
GA Website Traffic - The number of users who have landed on your website from Instagram.

Page Follows - The amount of users who follow your page from their own LinkedIn account.
Impressions - The number of times your post has been viewed.
Click Through Rate (CTR) - Also called Custom Button Clicks, this is how many times a user has clicked on the “visit your site” (or other custom button) on your LinkedIn page. This does not include users who visit your website by typing in the URL or clicking on a blog post.
Engagement (Reactions) - Comments, likes, reactions (Heart, Sad, High-five, etc) on a post.
Page Views - The amount of times your page has been viewed, including users who have visited more than once.
Unique Visitors - The amount of people who have visited your page, not including repeat visitors.
GA Website Traffic - The amount of users who landed on your website from LinkedIn.

Followers - The amount of users who follow your account.
Video Views - The number of times users (followers and non-followers) have viewed your video content.
Account Views - The number of times someone has clicked on your account or searched for your account.
Video Likes - The amount of people who have liked your videos.
Video Shares - The amount of times your video has been shared, either within Tiktok or copied and pasted as a link to share within other apps. This does not include if someone copies a shared link and re-shares the link.

Subscribers- an email subscriber is an internet user who permits emails to be sent to them.
Unique Click Rate- the total number of unique recipient email clicks divided by the number of emails delivered in the campaign.
Unique Open Rate- the total number of unique recipient email opens divided by the number of emails delivered in the campaign
Contact Me Clicks- the total number of clicks in an attempt to contact.
Bounce Rate- The percentage of emails that never reach the user’s inbox.
Unsubscribed- The number of user’s who unsubscribe from the email list.
Google Analytics Website Traffic - The amount of users who landed on your website from email.

Clicks- When someone clicks your ad, like on the blue headline or phone number of a text ad
Cost- The total amount spent on Google adwords that month.
CPC- The cost per click.
Users- The total number of people who engaged with your ad.
Bounce Rate- The percentage of users who land on your website and immediately leave.
Impressions- each time your ad is shown on a search result page.
Conversion Rate: Sign-Up- each time Google ads leads to an account sign-up.
Conversion Rate: Purchase- each time Google ads leads to a purchase.
Conversion Rate: Newsletter Sign Up- each time Google ads leads to a newsletter sign-up.

Total Revenue- The total revenue from web e-commerce or in-app transactions.
Total Ad Revenue- The total revenue from web e-commerce or in-app transactions that came directly from ad spend.
Total Purchasers- The total number of people who purchased on your website.
First-time Purchasers- The total number of first-time purchasers on your website.
Average Purchase Revenue/ User- The average amount spent per user with a transaction.

Total Users- The total number of users who are on your website. Each person counts as one user.
New Users- The total number of users who have never visited your website before.
Average Session Duration- The average time a user spent on your website.
Pageviews- The total number of views on pages of your website.
Pages/Session- The average number of pages a user goes to on your website per session.
Bounce Rate

Organic- how many users came to your site organically through search
Average Time on Site- the average amount of time each user spent on your site
Social- how many users came to your site through social media. We break it down by platform within each social analytic section.
Direct- how many users came to your site through a direct link. Putting your name into the search bar and going directly to the site or for example, a text message containing your link.
Email- how many users came to your site through email.
Referral- how many users came to your site through a referral link. This could be other websites.
Paid Search- how many users came to your site through paid search like Google Ads.

Clicks- how many times a user clicked through to your site. How this is counted depends on the search result type.
Impressions- how many times a user saw a link to your site in search results. This is calculated differently for images and other search result types, depending on whether or not the result was scrolled into view.
CTR- the percentage of impressions that resulted in a click.
Average Position- the average position of your site in search results, based on its highest position whenever it appeared in a search. Individual page position is available in the table below the chart. Position determination can be complicated by features such as carousels or Knowledge Panels.
Top Query- the top searched set of words in relation to your business on Google.

Interactions- Interactions are when people call, message, make bookings, ask for directions, and more from your Business Profile on Google
Views- People viewed your Business Profile
Desktop Google Search- Platform and devices that people used to find your profile
Mobile Google Search- Platform and devices that people used to find your profile
Desktop Google Maps- Platform and devices that people used to find your profile
Mobile Google Maps- Platform and devices that people used to find your profile
Calls- Calls made from your Business Profile
Directions- Direction requests made from your Business Profile
Website Clicks- Website clicks made from your Business Profile