Searching for marketing help for your business can be an overwhelming experience. With so many different types of services and companies to choose from, it’s difficult to know which one is the best fit for your needs.

On top of that, there are so many new trends and technologies in the world of digital marketing that it can be hard to keep up with them and determine which ones will help you achieve your goals. Making sure you’re investing your time and money wisely requires research and testing which we know can both be very time-consuming. It’s important to find a company that takes the time to understand exactly what you’re looking for and create tailored strategies that will get you the results you desire without sacrificing quality or breaking the bank.

If you’re looking for reliable and affordable marketing help for your business venture, then a small marketing agency is definitely worth considering! Read along as we explore the top 6 benefits of hiring a small marketing agency to boost your business.

1. They’re typically more cost-effective

Smaller digital marketing agencies can provide an advantage to businesses looking for cost efficiency without sacrificing quality as they have lower overhead costs, which is always a plus. Larger agencies cost more to run as they have more expenses including multiple office locations, support staff, and supplies, so keep that in mind when you are considering the price differences.

Because smaller agencies have a smaller team, they're also able to offer more flexible, personalized services and utilize more cost-effective marketing tactics. It’s a great idea to find a team that you know will make the most out of free or low-cost services like Google Ads Keyword Planner, search engine optimization (SEO), blogs, and newsletters to drive traffic to your site. It’s also very effective to find an agency that focuses on producing quality organic social media content on platforms including Instagram, LinkedIn, and Facebook, as a way to stay authentic while engaging client audiences at a more affordable price.

2. They offer out-of-the-box thinking

Small agencies are often known for their creativity and out-of-the-box thinking, especially compared to larger agencies whose employees are more than likely bogged down by repetitive processes and procedures. They are able to produce original, high-quality work, even with limited budgets in place.

Their smaller size also lets them build closer relationships with their clients, giving them a better understanding of their needs. This allows them to create work that is more aligned with client values and more tailored to your business needs.

3. They are more hands-on

Smaller marketing agencies offer a more hands-on approach, meaning you'll have plenty of communication with dedicated team members every step of the way. Because there are fewer employees, they typically wear many hats and will be involved with different projects in your marketing journey. You won't be lost in a sea of clients, which is a problem that you can run into when working with a larger agency.

For example, one firsthand and effective approach for smaller agencies is organizing all client deliverables in a content calendar. This way, all team members have a shared place to visit to see what’s being created as well as communicate with one another and the client, making sure they are getting all of the content just right.

4. They provide their clients with more personal attention

Smaller marketing agencies are able to provide clients with a more personal and intimate approach. Their size allows for easier communication with clients, as well as the ability to adjust quickly and efficiently to any changes needed or requested.

These agencies have a deep understanding of how important it is for clients to be heard and understood, so they take the time to listen and provide personalized advice. By taking this approach, they can ensure that their clients feel supported as they navigate the often complex world of digital marketing.

5. They are easier to build a relationship with

At smaller marketing agencies, clients can build stronger relationships with the people behind the company due to the more personalized experience. The environment is friendly and engaging, allowing for a more intimate connection between the client and the agency. This encourages open dialogue and fosters trust that may be harder to achieve with larger corporations.

Additionally, smaller agencies tend to have a lot of expertise - but with less bureaucracy - so clients can get direct advice from experienced professionals quickly and easily.

6. They offer a quicker turnaround time

Smaller marketing agencies can offer a quicker turnaround time by leveraging their streamlined size and close-knit teams to provide personalized attention, tailored solutions, and access to up-to-date technology for faster results. This ensures that projects are completed in a timely manner with greater accuracy and higher quality, making it easier for clients to get the end results they're looking for in an efficient and friendly manner. Because larger agencies have more overhead involved, decision processes can get slowed down quite a bit.

One example of a great tool small agencies may use is ClickUp. This platform allows the team to plan in advance and stay on top of all client tasks, no matter how big or small. There is also a portal for each client with information about everything that’s been working on and when exactly it will be completed and ready to go, keeping the turnaround time up to speed.

When it comes to crafting an effective marketing plan for any business, getting help from a small digital marketing agency is the way to go. With their ability to offer tailor-made solutions paired with personal customer service at competitive prices, small agencies provide an unbeatable combination for businesses looking for maximum impact on their bottom line to achieve the results you’re looking for.

If you've been searching for a trusted digital marketing partner who has extensive knowledge in this field, we offer a wide variety of services ranging from SEO and content marketing to website design and social media management. Contact us today with any questions or a quote!