6 Thoughtful Closing Gifts to Give Real Estate Clients
In real estate, creating memorable experiences for your clients is key to building long-lasting relationships. While providing exceptional service is paramount, a thoughtful closing gift can leave a lasting impression and express gratitude for their trust. We asked real estate agents to share their favorite closing gifts, and here are the top recommendations approved by professionals in the field.
1. Personalized Tote Bags
Why It’s Great:
Nathan Johnson from Colorado Springs shared that his buyers love the personalized tote bags he gifts them. These bags are not only practical but also serve as a constant reminder of the positive experience clients had with their realtor.
Details:
Customizable with your brand or a personal message
Useful for daily activities, promoting long-term brand visibility
Easily ordered from companies like Vistaprint
Pro Tip: Make sure to choose high-quality materials to ensure durability and continuous use.
2. Premium Champagne or Wine
Why It’s Great:
Benjamin Martin Lotzer swears by gifting a bottle of Dom Perignon. This luxurious gift is memorable and often becomes a conversation starter. Clients have been known to display the bottle as a keepsake, making it a unique and lasting gift.
Details:
Can be paired with a set of custom glasses for added elegance
Appeals to a wide range of clients, from modest to high-end
Pro Tip: Choose a well-known brand to ensure the gift feels special and sophisticated.
3. Housewarming Parties
Why It’s Great:
Michael J. Maher recommends organizing housewarming parties for clients. This not only helps them celebrate their new home but also offers a chance to network with friends and family, potentially leading to future referrals.
Details:
Can be hosted at the client’s new home
Provides an opportunity for further engagement and client appreciation
Encourages word-of-mouth referrals
Pro Tip: Tailor the party to the client’s style and preferences, and consider hiring a professional event planner for a seamless experience.
4. Custom Gift Packages
Why It’s Great:
Amy Sharp Williams tailors her gifts to each client’s unique interests and lifestyle. For instance, young clients who love to garden receive gardening supplies and a gift card to a plant nursery, while a family moving abroad might receive a year pass to a local attraction.
Details:
Demonstrates thoughtfulness and attention to detail
Enhances the personal connection with clients
Can lead to positive reviews and referrals
Pro Tip: Keep detailed notes on your clients’ hobbies and preferences to choose the perfect personalized gift.
5. Practical Household Items
Why It’s Great:
Fred Hogan once gifted a canoe to a client who bought a lake house. Practical gifts that complement the client’s new home can be both useful and memorable.
Details:
Aligns with the client’s new lifestyle or needs
Shows you’ve paid attention to their future plans
Often used frequently, keeping your gesture top of mind
Pro Tip: Consider the client’s new home’s features and choose a gift that enhances their enjoyment of it.
6. Service-Oriented Gifts
Why It’s Great:
Many agents, including Timothy Steven Sewell and Kelly Sitter, emphasize that providing exceptional service and a smooth transaction is the best gift of all. Ensuring that the closing process is seamless and stress-free can often outweigh any physical gift.
Details:
Focuses on the quality of your professional service
Leaves clients feeling valued and cared for
Builds a foundation for future business and referrals
Consider covering the moving company expenses
Pro Tip: Always follow up after the sale to ensure the client is happy and address any lingering concerns.
Conclusion
When it comes to thoughtful closing gifts, there’s no one-size-fits-all solution. The best gifts are those that reflect your client’s personalities and needs while also showcasing your appreciation and attention to detail. Whether you choose a personalized item, a luxurious bottle of champagne, or simply provide top-notch service, the key is to make your clients feel valued and remembered. These thoughtful gestures can strengthen your client relationships and pave the way for future referrals and repeat business.
Want to focus less on the business side of real estate? Consider partnering with a real estate lead generation and nurturing agency like Pivota so that you can focus on what really matters: maintaining meaningful client relationships, earning more, and helping clients close on the home of their dreams.
