9 Online Marketing Tips for New Real Estate Agents
Online marketing is an essential part of any real estate agent's business these days. But with all the new tools and resources available, getting started can feel like a daunting task! Luckily for you, we've got 9 tips that will help take your online presence from good to great in no time at all--without breaking into a sweat or even leaving home (well, besides when these turn into booked clients). Continue reading to learn how to grow your online presence and attract new leads.
1. Set up a Google My Business Page to improve your SEO ranking
One of the best ways to improve your SEO ranking is to set up a Google My Business page. This will help potential clients in your area find you more easily when they perform a search on Google. Your business will show up nice and big on the right sight of the results page, catching the user’s eye immediately.
2. Know your target audience
Another important tip is to know your target audience. This will help you tailor your marketing efforts specifically to them, which will result in more leads and conversions. Are they younger and on certain channels over others? Do they prefer email communication over text? Knowing your audience is key to discovering which platforms are best for your marketing. Posting to all platforms can actually be more of a hassle than necessary so figure out who your audience is and where they spend most of their time.
3. Create a blog on your website and post content regularly
A great way to keep people coming back to your website is to create a blog and post content regularly. Having localized content, in particular, will not only help with bringing in users from your area, but it can also incentivize potential clients to return to your blog in the future. We usually recommend two posts a month, one that is more localized and one that highlights who you are.
4. Use social media platforms as a networking tool
Utilizing social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube are a great ways to reach out to potential clients in your area. Don’t be afraid to be your authentic self when posting and engaging with your followers. Make sure you create profiles on all of the major platforms your audience is on and post consistently to maintain top-of-mind awareness. A pro tip is to look at followers who are engaging with local hotspots and start engaging with them via a follow, like, or simply sending an authentic DM.
5. Get other community members to mention you on their social media pages
A great way to get exposure for your business is to find ways for others in the community to post about you on their social media pages. This could include partnering with local businesses, sponsoring community events, or even simply forming genuine relationships. Community members love to help one another out!
6. Join local community Facebook groups
Another great way to connect with potential clients is by joining local community Facebook groups. This will give you an opportunity to participate in conversations and offer advice or resources when needed.
7. Develop relationships with real estate brokers so they can refer you
Speaking of Facebook groups, there are plenty of communities where you can network with other real estate brokers out of your area. Reaching out to connect with them is a great idea to sell more properties and generate more leads.
8. Make sure all of your marketing channels are consistent
When creating your marketing materials, it's important to have a strong sense of your brand. Make sure to use similar colors, fonts, and even tones throughout them all. This will help create a sense of cohesion and professionalism that will attract more clients and set you apart from the competition.
9. Set up Google Ads and Google Local Services
Finally, make sure you're taking advantage of Google AdWords and Google Local Services. These two platforms are essential for any business that wants to be visible on Google. By setting up campaigns with these services, you'll be able to reach potential customers who are already searching for what you have to offer.
These are just a few online marketing tips that new real estate agents can use to get started. Remember, consistency is key and you should always focus on quality over quantity. If you can do these things, you'll be well on your way to success in no time!
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