November 21st, 2023

As the holiday season approaches, I find myself reflecting on the journey of my agency, particularly during this time of year when clients typically reassess our collaboration. It's easy to get caught up in the ebb and flow of uncertainties, contemplating the changes and potential losses. However, I've come to realize that the true power lies in deliberately focusing on what's going right and being thankful for everything you’ve built.

Amid the holiday season, when some clients reasses their needs and contemplate parting ways, I consciously shift my attention to the positive impact our collaborations have had on the agency. Instead of dwelling on a client leaving, I celebrate the successes we've achieved together. Instead of viewing their departure as a setback, I see it as an opportunity to grow and expand.

This client's departure created a vacancy, and with a mindset rooted in gratitude, I was able to bring in a new client at higher rates for our services. I could have panicked and allowed the news to affect my business decisions and personal mindset. Instead, I reframed the situation as an opportunity and took pride that I’ve helped build the client to outgrow the need for our services. This shift not only maintained our revenue stream but forged new, valuable connections.

The essence of this story lies in intentionally changing focus. By spending time thinking about what’s going right, we are able to transform challenges into triumphs. It's about appreciating the journey, acknowledging the positive impact of our work, and using setbacks as stepping stones to propel the business forward.

This Thanksgiving, I encourage those to embrace a mindset of gratitude. Recognize the strengths and successes within your work, no matter how small, and channel that positive energy to attract new opportunities. Reframe challenges and turn them into stepping stones that not only foster our professional growth but a spirit of resilience and gratitude that transcends the holiday season in all areas of our lives.

Sydney Addis