The Blog

Digital Byte 59: The Rooms That Move You Forward
The right rooms don’t just open doors… they change your pace entirely.
This past week, I went to three different events, all hosted at my coworking space.
None of them were required. They pulled me away from friends and came at times that weren’t exactly ideal. I was tired. I had work to do. I could have easily stayed home. But I went anyway.

Digital Byte 58: The Model
A few years ago, a coach introduced me to The Model by Brooke Castillo, and it stuck with me.
It’s simple but powerful, and I still use it regularly.

Digital Byte 57: The Basic Fit Backpack
Every time I fly back to Madrid to visit my team, I see them again.
That backpack.
Gray. A little boxy. Bright orange accents. The Basic Fit logo stamped across the back.
At first, I didn’t think much of it. It’s not trendy or sleek. Not the kind of thing anyone’s showing off on Instagram.

Digital Byte 56: The invisible cost of AI
Let’s talk about AI. Not in the “it’s taking over the world” kind of way (although, sure, maybe that too), but in the quieter, more personal way it’s changing how we create.

Digital Byte 55: A Letter to Every New Grad (and My Younger Self)
For the past two weeks, I’ve seen NYU grads in their purple caps and gowns on nearly every walk I take with my dog. They gather in Washington Square Park, posing, laughing, blocking sidewalks with photographers, flowers, and champagne. And every time I pass them, I can’t help but think about what I wish someone had told me when I graduated.

Digital Byte 54: Preparing for the unexpected.
Yesterday didn’t go how I expected.
Around midday, Spain and Portugal were thrown into a massive blackout. Airports shut down. Trains froze mid-route. Cell towers went silent. No warning. No time to prepare. Everything just... stopped.

Digital Byte 53: Start Before You’re Ready
This week marks the beginning of Passover.
It’s a time for tradition, storytelling, and reflection. And there’s one part of the Passover story that’s always stayed with me: the matzah.

Digital Byte 52: 28 lessons for 28 years
Today I turn 28. Yes, I am an April Fools baby, and no, I have never been pranked. In the spirit of self reflection, I took some time to think about some of the lessons I’ve learned along the way as a business owner, leader, human.

Digital Byte 52: The First Sale I Ever Made
When I was in high school, my best friend and I started our first business, Strung on Hope. It was a handmade gemstone jewelry company where we designed and sold pieces, donating a percentage of every sale to cancer research foundations.

Digital Byte 50: Make your clients the heroes.
What Lemonade’s CBO Taught Me About Storytelling
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