Digital Byte 78: I Am The Type Of Person Who...

April 21st, 2026

For a long time, I was comfortable. The business was running. Clients were happy. Things were good.

And "good" is a dangerous place to stay.

Moving to New York a few years ago changed something in me I didn't see coming. Everyone around you is building something, chasing something, refusing to settle. You absorb it whether you mean to or not. I stopped being the person who was comfortable with good and started becoming someone else.

But the real shift happened when I flew back to see my team. I walked into a room of people who believed in what we were building, showing up every day for something we created together. I wasn't just running a business. I was the CEO of a community.

My business quickly doubled after that trip.

Not because of a new strategy or the perfect hire. It doubled because I stopped operating like someone who hoped it would grow and started operating like it already had. And that starts with one thing: how you talk to yourself.

The most powerful reframe I know is this: instead of saying "I want to get there," ask yourself how someone who is already there thinks. How do they start their morning? How do they respond when a client churns or a deal falls through? Do they spiral, or do they adjust and move? What do they say yes to? What do they protect?

Someone running a thriving business doesn't wait to feel ready. They don't take every meeting that comes their way. They don't let one bad month write the story of the year. They operate from a place of certainty because they've already decided who they are.

When I started saying, "I am the type of CEO who constantly has new business," I stopped being passive about it. I followed up differently. I showed up to conversations differently. I stopped waiting for business to find me.

When I started saying, "I am the type of CEO who works until the work gets done," I stopped negotiating with myself about what could wait.

The identity shapes the decision. The decision becomes the habit. The habit builds the result.

You don't rise to the level of your goals. You fall to the level of your identity. So the question worth sitting with today is: who are you telling yourself you are?

Because that person is who you're becoming.

Stay Inspired,

Sydney