How Real Estate Agents Can Be Successful with Google Local Services Ads

As a real estate agent, finding genuine leads can be a daunting task. Especially in a highly competitive industry like real estate, you need a consistent flow of new clients to sustain and grow your business. But, with the rise of digital marketing, there are now several effective ways to generate leads quickly and efficiently. One of the most effective ways to do so is by utilizing Google Local Services Ads.

Google Local Service Ads are a great way to promote your services quickly. It's free to sign up, and you can set your budget, optimize your profile, and only pay for genuine leads. I spoke to a representative of Google Local Service Ads, and they told me that there are two essential factors that can increase your visibility:

1. Quick responses to all calls and messages.

One of the most crucial factors that can make or break your business is how quickly you respond to calls and messages. In today's fast-paced world, clients expect prompt and efficient communication. Therefore, it is important to answer all calls and messages promptly. It's a good idea to provide a phone number that will always be answered. If you're leading a team and are often busy, delegating the task of answering calls to another team member can help ensure you don't miss any important calls. It's also common to receive spam messages, and it's important to report them quickly to not only get your money back from fake leads but also to maintain your reputation for being prompt.

2. Many 5-star reviews.

The second essential factor that can increase your visibility is receiving many 5-star reviews. Positive reviews are crucial in establishing trust with potential clients. They not only highlight your credibility and expertise but also serve as social proof. However, getting a lot of positive reviews can be challenging. Based on my experience, email automation along with a well-planned campaign has proven to be a highly effective approach. With my services, I can help you set up email automation to send review requests to your clients. This will help you collect more genuine and authentic reviews, which will ultimately lead to more leads.

In fact, I have helped one of my clients rank second in all of Pittsburgh by collecting 65 new 5-star reviews in just one year, bringing their total to 174 5-star reviews. The outcome? Many authentic and genuine leads that helped boost their business growth. They received 122 legitimate leads from Local Service Ads alone in 2023. Just imagine how much your business could improve if I helped you bring in 122 leads just from one platform.

Beyond the two factors mentioned above, it is important to update your professional profile with new headshots and good branding. This can make a big difference in whether you get the lead or lose it to your competitor. I suggest hiring a local photographer who specializes in lifestyle photography. If you're short on cash, you can ask a friend for help and update it later. Photos with a more lifestyle feel, rather than a plain background, are more inviting and can help establish trust.

In conclusion, Google Local Service Ads are an effective way for real estate agents to generate high-quality leads quickly. By following the essential factors mentioned above, you can increase your visibility and attract more genuine leads to your business. I offer done-for-you services to help you delegate your lead generation process and free resources such as a real estate lead generation checklist and a guide to real estate email automations. Feel free to click the button below to receive more information and schedule a free call.