7 Tips for Building Out-of-State Real Estate Referral Networks

Expanding your business across state lines is a game-changer for real estate agents looking to grow their client base and income. Building an out-of-state referral network can help you tap into new opportunities, establish strategic partnerships, and create a steady pipeline of referrals. Here’s how to get started:

1. Strengthen Your Local Reputation Before Reaching Out

Before venturing into out-of-state markets, ensure your local reputation is rock-solid. Referrals are based on trust, and agents will only send clients your way if they know you consistently deliver top-notch service. Maintain a strong online presence with glowing reviews and testimonials, and demonstrate your expertise through community involvement or thought leadership, such as blogs or social media posts.

Consider reaching out to satisfied past clients who moved out of state. If they’ve already experienced your professionalism, they might connect you with their new local agents, opening the door to valuable partnerships.

2. Leverage Social Media and Online Communities

Social media platforms like LinkedIn, Facebook, and Instagram are invaluable for connecting with other real estate professionals. Join national real estate groups, forums, and referral networks to engage with agents in your target states. Share helpful content, comment on discussions, and let people know you’re available for referrals in your market.

For example: Post in a group like “Real Estate Agents Referral Network” with something like:

Hi everyone! I specialize in [your city/region] and have helped many clients buy and sell here. If you have clients relocating to my area, I’d love to assist them! Let’s connect to discuss a potential referral partnership.

Building relationships takes time, so be consistent and genuine in your interactions.

3. Attend National Real Estate Conferences and Events

Nothing beats face-to-face networking. Industry conferences, such as the New York City Real Estate Expo, are prime opportunities to meet agents from across the country. Make it a point to attend panels, workshops, and social events where you can engage with other professionals. Bring plenty of business cards, and follow up with a personal email or social media connection after the event.

Pro Tip: Prepare an “elevator pitch” that highlights your experience and market expertise so agents quickly understand why they should trust you with their clients. Take the time to know them as people—what drives their business, their unique strengths, and their personalities. Don’t be afraid to let your personality and values shine through when crafting your pitch. Highlight what makes you unique as both an agent and a person. Authentic connections build trust and make you more memorable.

4. Develop Partnerships With Relocation Specialists

Relocation companies and specialists often help individuals and families move across state lines. Building relationships with these professionals can position you as their go-to real estate expert in your area. Reach out to local and national relocation companies, introduce yourself, and offer to partner with them to provide seamless service for their clients.

Additionally, look for agents specializing in corporate relocations in your target states. They frequently have clients moving to your area and are often willing to set up mutually beneficial referral arrangements.

5. Create a Referral Agreement and Define Expectations

Trust and professionalism are crucial when handling referrals. Ensure your out-of-state partners feel confident sending clients your way by establishing a clear referral agreement. This document should outline:

• The referral fee (typically 20-25% of the commission)

• Expectations for client communication and service

• Reporting updates on the client’s progress

Setting these terms upfront ensures transparency and sets the tone for a long-term partnership.

6. Stay Top of Mind With Regular Communication

Once you’ve built your out-of-state referral network, nurture those relationships. Send periodic updates about your market, recent successes, or helpful resources they can share with their clients. A quarterly email or holiday card can go a long way in keeping your name top of mind.

Consider creating a dedicated newsletter specifically for your out-of-state referral partners. This can include market updates, local trends, success stories, and tips on relocating to your area—valuable insights they can pass along to clients. It also reinforces your expertise and reliability as a go-to agent in your market.

For example:

Hi [Agent Name],

I wanted to share some exciting updates about [your market]! Inventory has increased recently, creating great opportunities for buyers relocating to the area. I also just helped a family from [another state] find their dream home here—I’m happy to share details if you’re curious about the market trends. Let me know if you have any clients moving to my area—I’d love to assist them and, of course, return the favor if I meet anyone heading to your market!

7. Go Above and Beyond for Referred Clients

When an out-of-state agent trusts you with their client, they put their reputation on the line. Treat referred clients like gold by providing exceptional service and frequent updates to the referring agent. Happy clients will sing your praises and reinforce your credibility with your referral partners.

Conclusion

Building an out-of-state referral network takes effort, but the rewards are well worth it. By focusing on relationships, leveraging online tools, and consistently delivering excellent service, you can create a network that fuels your business for years to come.

Ready to take your referral strategy to the next level? Let us help you fine-tune your marketing and networking efforts to take this off your to-do list. Click here to learn more about how we can help you grow your real estate business across state lines.