3 Alternatives To Zillow Ads For Real Estate Agents
For years, Zillow has been synonymous with online real estate advertising, but as advertising costs continue to rise and competition intensifies, many agents are searching for new ways to attract leads and grow their businesses. If you’re looking to diversify your marketing strategy, consider these alternatives that can help you achieve your goals while offering unique advantages.
1. Realtor.com
Realtor.com serves as a robust alternative to Zillow by providing a platform with strong brand recognition and consumer trust, backed by the National Association of Realtors. This means that users often feel more confident browsing listings and seeking out agents featured on this site. Realtor.com offers a variety of advertising options tailored to meet the needs of real estate professionals. For example, you can utilize banner ads aimed at specific demographics and locations to maximize your outreach. Imagine running a campaign specifically designed for first-time home buyers in your neighborhood—this can be a great way to connect with clients just starting on their home-buying journey.
Additionally, featured listings allow your properties to take center stage, showcasing high-quality photos and virtual tours to attract attention. If you specialize in luxury properties, this could be particularly beneficial in highlighting upscale listings. However, it's important to weigh the costs, especially in competitive markets, as the expense can be significant. So, while Realtor.com is a viable option, it's a good idea to assess your budget and available targeting options compared to other platforms.
2. Networking
While digital advertising is essential, it’s vital not to overlook the value of traditional networking. Real estate is fundamentally about relationships, and building a solid local presence through personal connections can lead to invaluable referrals. Start by getting involved in your community—attend local events, join business organizations, and participate in community activities. This hands-on approach not only helps you meet potential clients but also establishes you as a visible and engaged member of your area.
The key to successful networking is genuine relationship building. Rather than just distributing business cards, focus on offering real value by sharing your knowledge and expertise, helping others, and staying in touch regularly. Nurturing your sphere of influence—including friends, family, and previous clients—can yield a wealth of opportunities. Keep your network informed with updates about the market, share relevant articles, and invite them to client appreciation events or workshops. For example, hosting a free seminar about the home-buying process not only showcases your expertise but also provides an opportunity to connect with attendees looking for guidance. Don’t forget to leverage your agency’s resources to help promote these events, ensuring you reach an even wider audience!
3. Google Local Service Ads
If you're looking for a way to reach prospective clients actively searching for real estate services, Google Local Service Ads can be a game-changer. These ads appear prominently at the very top of Google search results, ensuring maximum visibility when potential clients are looking for real estate agents in your area. The ads display not only your services and reviews but also your contact information, allowing motivated leads to reach you quickly and easily.
The targeting capabilities of Google Local Service Ads are another advantage. You can tailor your ads to a specific audience based on their location, the service they require (whether buying or selling), and even the time of day they're searching. This kind of precision means your ads are seen by the right people at the right time, increasing the chances of converting views into actual leads.
Signing up for the Google Guaranteed program can help you stand out by providing a badge of trust that adds credibility to your profile. This can significantly enhance your click-through rates. If you're interested in using Google Local Service Ads to generate more leads, consider reaching out to a marketing agency like ours. We specialize in creating effective ad campaigns that drive results. For example, we helped our client, The Fraser Team in Pittsburgh, receive 122 legitimate clients ready to buy or sell in just one year. Let us assist you in setting up and managing these ads to maximize your visibility and lead generation.
4. Referral Programs
Your existing network can be one of your most potent assets when it comes to generating leads. By implementing a referral program, you can incentivize past clients, friends, and family to send you new business. This might involve offering rewards such as gift cards, discounts on your services, or even making a charitable donation in their name for every successful referral. This not only encourages people to share your name but also fosters goodwill toward your brand.
Providing exceptional service to your clients is crucial; happy clients are much more likely to recommend you to others. To keep yourself top-of-mind, engage with your network through regular updates, seasonal greetings, or personal invitations to appreciation events. For example, a yearly client appreciation barbecue or holiday gathering provides an excellent chance to connect with past clients. It encourages them to think of you when their friends or family need real estate services. A tangible incentive—like a $100 gift card for any past client who refers a new buyer or seller that results in a closing—can further motivate referrals and build excitement around your program.
5. Hiring An Agency
If managing your marketing feels overwhelming, consider enlisting the help of a specialized marketing agency. Hiring professionals can free up your time and ensure your marketing strategies are effective and in line with the latest trends. Our agency can be that partner for you. We have a team experienced in local service ads, and we know how to craft targeted campaigns that resonate with potential clients in your area.
We can handle everything from creating engaging copy to optimizing your online presence, so you can focus on your existing clients. Investing in an agency can boost your visibility and help you generate leads more efficiently, ultimately resulting in increased sales. We guarantee leads within the first 30 days and can capture up to 100 leads from website visits each month, even from those who do not share their contact information.
Final Thoughts
Exploring these alternatives can provide you with fresh opportunities to attract leads and grow your real estate business without relying solely on Zillow. Each method has its strengths, and integrating several approaches can create a well-rounded marketing strategy to help you thrive in this competitive industry. If you’re ready to take your marketing efforts to the next level, don’t hesitate to contact us—we’re here to help you scale your business.
Here’s what you can expect when you work with us:
Hot Leads in the First 30 Days: We get to work immediately with proven strategies that deliver results fast.
Capture Up to 100 Website Visitors Monthly: Even those who don’t share their contact info can be converted into leads.
Customized Nurturing Systems: Keep your sphere engaged and ensure repeat business with tailored campaigns.
More Time on Your Calendar: Focus on what you love—leave the marketing to us.
Sustainable Growth: The longer you stay with us, the more you grow—all while paying the same.
You didn’t enter this industry to work 24/7, and let's face it, creating these automations is probably the last thing you want to put on your plate. Our services are designed to help you lead your market without needing to lift a finger. Ready to see real growth? Let’s make it happen.
