Digital Byte 06: Drawing Inspiration from Gaudi
February 8th, 2022
This summer I had the most wonderful visit to La Pedrera- Casa Mila and it left me feeling ~inspired~.
Gaudi was truly a revolutionary when it came to design x functionality x user experience x beauty. All things I strive for at the Inspiration Agency. He designed with the future in mind, for example, he built a parking garage inside Casa Mila before cars were even invented! It was the first garage located inside a building in Barcelona.
He also designed for functionality. For example, the handles were shaped based on how a person would grab them. He took the clay ceramic handle and gripped it the way he would use the handle. So simple yet revolutionary to the users experience. On the rooftop, there were arches you walked through. These arches perfectly framed the cities cathedrals MILES away. A small touch that if you weren’t told to look for you might miss out on. Above all everything was absolutely stunning to look at. It was an experience as much as it was functional. Watch the TikTok I made of my experience here and check out the photos below.
In the News
New Hires vs. Training Current Staff- With a third of marketers saying their business is looking to fill a data and analytics skills gap, brands are prioritizing external hires over upskilling existing staff. According to this article “A third (33.4%) of the 4,463 respondents report data and analytics is the main talent issue for their business.” What does this mean for you entrepreneurs? Start skilling yourself in these fields to be more desirable on job applications or make sure your company is looking into data. We just hired the fabulous Anita to help TIA dig deeper into analytics.
Super Bowl Sunday- As we know, the highly anticipated event is one of the biggest events in the ad world. Although companies are charged up to $6.5 million for just a 30-second slot, the money doesn’t stop them from seizing this unique opportunity to reach millions of their consumers. We can’t wait to watch the Superbowl - mainly for the ads- and rate our favorites of the year.
Defining your marketing strategy- Over the past 12 months, marketing has played a remarkable and greater strategic role in businesses. The effective contribution of marketing during the pandemic has proven its importance and effectiveness in driving more sales. Hence, investing in an effective marketing strategy has proven to be worthy and we definitely believe in the power of marketing. Read more here.
Digital Marketing Trends Free Webinar- Join live on February 23rd to listen in on the effect of AI and machine learning on the quality of future advertising experiences. We are in no way affiliated with the event just want to share the learning with you :)
Your Weekly Inspiration
There are many times that you may think of a random invention or a great idea for the world. Have you ever decided to chase that thought and turn it into a reality? Well Jesse Tran, co-founder of Rens, had the bright idea of creating a shoe that was fashionable yet suitable for everyday use that would reduce the waste in landfills and emissions of methane. So what exactly are the revolutionary materials used to create these shoes? Coffee and recycled plastic!
This Finnish startup values sustainability in all aspects, they combined these two materials to create a yarn that is used to create the upper part of the shoe while the other parts of the shoe use recycled plastic, and the sole is made from biodegradable tree sap. Another special aspect of these shoes? They’re also waterproof. So far they have used over 250,000 recycled plastic water bottles and 750,000 cups of recycled coffee.
Jesse reminds me to think about the importance of having an awesome product while also creating some serious good for the world. How can you make more of an effort through your business to positively affect the world?
