Digital Byte 58: The Model
July 1st, 2025
A few years ago, a coach introduced me to The Model by Brooke Castillo, and it stuck with me.
It’s simple but powerful, and I still use it regularly.
I’ve taught it to my team. I come back to it when I feel reactive, scattered, or like I’m spiraling about something small but annoying.
It’s helped me make better decisions by reminding me that the circumstance isn’t always the problem. The thought is.
Here’s how it works:
C = Circumstance
A neutral fact. Something that happened. Something everyone would agree on.
Example: The buyer pulled out.
T = Thought
What you think about that fact.
“I wasted so much time. This deal was my shot.”
F = Feeling
The emotion that thought creates.
Defeated. Frustrated. Doubtful.
A = Action
What you do or avoid because of that feeling.
Avoid following up with new leads. Question your sanity. Shut down.
R = Result
The outcome, which often reinforces the original thought.
Your pipeline dries up. You stay stuck in discouragement.
That’s the unintentional model. The automatic reaction when you don’t slow down and pay attention.
But here’s the power in it. Once you see the pattern, you can change it.
Same circumstance. New intention. Different outcome.
C = Circumstance
The buyer pulled out.
T = Thought
“There’s always another buyer. I know how to pivot.”
F = Feeling
Capable. Clear. Unstoppable.
A = Action
Follow up with new leads. Reposition the deal. Keep showing up.
R = Result
You create momentum again and line up your next opportunity.
It’s not about pretending things don’t feel hard. It’s about getting intentional about what result you want and choosing the thought that will help you get there.
If you're in a season where deals are falling through, timelines are shifting, or pressure is high, try this.
You don’t have to control the circumstance. But you can control your response and in turn control your results.
Stay inspired,
Sydney Addis
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