Digital Byte 11: The Power in Gift-Giving
March 16th, 2022
When was the last time you gave a gift to one of your clients? If it's been a while, or if you've never done it before, then you're missing out on an important way to build relationships and grow your business.
But hey, as a busy entrepreneur, gift-giving can feel the absolute last thing on my mind, and with the weight of a long to-do list, I often place it towards the bottom. But I wanted to take a second to note the power of gift-giving, not just in your personal life but your professional one too.
Research shows that gift-giving is an important part of our society with it being one of the five love languages, it is a powerful tool to build or cement relationships, help others or just show you care. The values we portray through gift-giving like thoughtfulness, generosity, and commitment are just as important in business.
The times that I have taken a step above to give a gift to a client have gone a long way in building relationships for the long run.
The best part is, they haven’t been extravagant. Think back to some of the best gifts you have received. I bet they're not all the biggest or most expensive but the ones that were thoughtful, a surprise, or well-timed. Sending a handwritten thank-you note, flowers for an engagement or a bottle of wine for a special celebration will go a long way and help you be remembered.
So next time you're thinking about how to show your clients you care, remember the power of a simple gift.
In the News
McCafe GenZ Aesthetic: McDonald’s is one of many brands that are fighting for GenZ’s attention with a campaign called “For every Beat of the Day”. In an attempt to make the brand more relatable, they have tailored their campaign to fit the GenZ Aestathetic while showing glimpses of their daily life.
Apps of the future: With the successful launch of their new app, now accounting for 42% sales, the pizza company, British Domino's has committed to investing a further £20 million into their digital transformation over the next three years. The investment will be in personalization, e-commerce growth, and higher spending on national and international advertising campaigns.
Would you shop on Twitter? Finally joining in with the other platforms, Twitter has begun to beta test shopping on its platform. So far, the service includes the option for users to feature 5 items on their page and place up to 50 items for sale.
Your Weekly Inspiration
A group of students, aged 5-12, in the Bay Area, California have set up the “Peptoc Hotline”, a phone service offering encouragement, advice in little pep talks for anyone who needs it. If you ever feel down and want some pep talk to pick you up, call 707 998 8410 and you’ll get the joy and hope that you’re looking for.
