Digital Byte 13: A Niche That Serves You
March 31st, 2022
What happens when the niche you serve, doesn't serve you?
Niche marketing is an essential part of any business these days. Finding, defining, and segmenting your niche down to a tee has become synonymous with success.
Many pick their niche from past experience or personal passions. But sometimes when working in an industry you’re passionate about, you may find yourself accepting budgets lower than your financial goals.
Those who are in a position where you’re not getting paid you’re worth, or what you were hoping for you may need to revisit your niche.
Especially at the early stages of your journey, defining and redefining your niche is often necessary for long-term success.
Ask yourself:
What industries am I passionate about that can afford my services?
Do I want to work with small, medium, or large companies?
Is this industry generally trending up?
Let’s just say it's not a coincidence we specialize in real estate marketing.
In the News
Check out tips from a YouTube Employee to get a greater understanding of how YouTube's systems function and how to utilize them to their full potential.
The divorce between Apple and Facebook is now being expanded to include Android. Google has announced plans to change how apps like Facebook can track Android phone users. With Facebook standing to lose $10 billion from Apple users, this is likely to have a huge impact on Meta.
With a strong focus on expanding eCommerce listings, Instagram will now enable all users to tag products in their Instagram posts, beginning with users in the US.
Need more reason to define your niche? Check out how this mechanic found success by focusing on fixing Teslas and electronic vehicles, a small, but a highly lucrative underserved segment in the market.
Your Weekly Inspiration
If I were to ask you to draw ketchup, how would you draw it? In an ingenious move by Heinz people were asked to draw ketchup and everyone drew a Heinz bottle. Watch this Tik Tok showing some A+ marketing.
