Digital Byte 14: The Right Colors for Your Brand
April 8th, 2022
When you look at our branding colors how does it make you feel?
After spending the summer in Sicily, I wanted it to reflect the feelings I felt that summer. I wanted people to see The Inspiration Agency and think of the team’s love for travel, our diverse backgrounds, and our eagerness to inspire. These colors were the building blocks for our company to build that reputation around. Had I picked colors like purple or blue it would have changed our storyline completely.
There's a reason why brands choose certain colors - it isn't all about brand recognition, but also how it makes people feel.
Ready for some basic color psychology?
Blue resembles integrity, patience, stability, trust, wisdom, peace, security, and serenity. All your banking apps like Chase, Venmo, Paypal, Wise lead with blue. Even though in the U.S. money is green, the blue gives a sense of trust and security that is important feel with bank services.
Green always gives the feeling of freshness, kindness, luck, growth, maturity, and prosperity. Popular brands that use this color include Whole Foods, Heineken, Spotify, and Starbucks.
The color of joy, warmth, youthfulness, optimism, cheerfulness, friendliness, and happiness. Famously known as one of Mcdonald’s colors, a brand that associates its meals with happiness (think of their happy meal). Snapchat also uses this color to reflect friendliness and positivity. Other brands that use this color include DHL, Chupa Chups, and Nikon.
Purple gives you the feeling of creativity, intuition, sensitivity, honor, ambition, and success. Brands that use this color include Cadbury, Yahoo, Milka, and Hallmark.
Want to convey affection, compassion, feminism, softness, optimism, playfulness, or sweetness? Then pink is your color. When you think about the color pink you probably remember Barbie, Victoria’s Secret, or perhaps Cosmopolitan.
Red always stands out and grabs attention. Think of companies like think of Coca-Cola, Levi’s, H&M, or Netflix. This popular color conveys feelings of confidence, attention, passion, power, strength, warmth, urgency, and love.
Of course, there are no hard and fast rules when it comes to color and branding - every brand is different and unique. So if you’re starting or maybe repositioning your business, think about what you are trying to convey, who you are speaking to, and what colors normally represent that. Don’t be afraid of trying new color combinations and asking those around you what their initial thoughts are. Let your colors embrace your company’s individualism and uniqueness, and give your audience a sense of who you are as a business.
In the News
A poop emoji ice cream by Burger King in Brazil. It’s indeed a controversial marketing campaign drawing attention to its artificial ingredient-free products. What do you think of campaigns like this? Would you try this new special ice cream?
Linkedin New Updates: if you were thinking about becoming a creator on Linkedin, then now is the time. Linkedin has announced some new creator tools to help you understand your audience and improve your strategy. With the new improved content analytics, newsletter showcase options, and new profile video tools we’ll be increasing our reach.
Following Snoop Dogg’s footsteps, Paris Hilton is teaming with the Sandbox Metaverse to build a virtual gaming world. We’re excited to see what’s awaiting us in the Metaverse!
Your Weekly Inspiration
As we all know, the Oscars had a lot of interesting events this year. In today’s sugar, we want to celebrate the inspiring Ariana DeBose for being the first queer woman of color to win an Oscar. It’s always refreshing to celebrate the small steps that are being taken to cherish and award people based on their performance without discriminating based on color, gender, or sexual orientation.
