Digital Byte 08: The Difference Between Management & Leadership
February 22nd, 2022
What qualities would you consider a good leader to have?
If you were to ask me this a year ago I would have given you a very different answer.
I used to think being a good leader meant effectively training, giving feedback, and assigning and delegating tasks. These qualities worked for short-term group projects but more so fall under a management position. Management and leadership are two very different roles.
What I have come to learn is that good leadership encompasses so much more. Leadership means creating an environment where those around you feel inspired to thrive, where they feel their voices are heard, where they feel they have the tools they need to reach their highest potential. It is not a role where you dictate over your team giving order by order. That is management and it does not make for an effective team.
One of my favorite things I’ve introduced into the agency is Monday meetings where each week the team jumps on a call to discuss topics very similar to these weekly brew emails. In short, I have created a time with my team to discuss bigger life thoughts. The conversation provides a space to reflect on our values, how we incorporate them through our work, and within our lives. It enables the team to mindfully grow, both professionally and as people.
While I am still growing as a leader, I encourage you to as well. How can you lead a team rather than manage? Do you think your team feels heard and inspired?
In the News
Boosted Customer Service: Through careful segmenting and the creation of intuitive automation in their email marketing, the communication from Gulliver's Theme Park became more personalized resulting in high engagement and huge return rates for clients. How could you use smart email marketing to re-engage your audience?
Affiliate Marketing with Cashback and Loyalty Program: The significant growth in affiliate marketing is not simply because more consumers are making purchases online. Cashback and loyalty programs are being used in conjunction with affiliate marketing by businesses and it’s garnering a positive result. By rewarding customers along with content creators, businesses have seen a decreased number of people abandoning their shopping carts, increased brand loyalty, and better consumer retention.
Your Weekly Inspiration
What do you get when you mix craft beer with adorable furry friends? Motorworks Brewing, a Bradenton, Florida-based microbrewery, has partnered with their local animal shelter by featuring pups that are up for adoption on their beer cans. The cans have not only received a huge amount of positive attention but are having a positive impact on the adoption rate of the dogs and the exposure for the shelter. Plus, who doesn't love a good brew?
