Commercial Real Estate Website Redesign Cost
On a recent sales call, a potential client told me something I already knew to be true: his outdated website cost him a deal. He lost to a competitor with a stronger online presence.
Your website is your storefront. A good one brings in measurable leads. A bad one sends them straight to your competitors, because prospects lose trust before they ever pick up the phone.
A website redesign is an upfront cost, but like every other part of running a commercial real estate business, it's a necessary investment. Without a current site, you're not just presenting yourself poorly. You're losing deals you'll never hear about.
Comparing The Price Of A Custom Website vs. A Templated Website
When it comes to the cost of a new commercial real estate website, the biggest driver isn't how many pages you need; it's whether the website is fully custom or from a template. A template is a reusable layout you apply across pages; custom means every page is designed from scratch. That's why a ten-page site built from a template can cost less than a five-page site that's fully custom: you're paying for design work, not page count.
Templated sites cost less, and you can find ready-made templates on marketplaces like Etsy. They're fine if you're just starting out and not looking to scale, but make sure you adjust the design and messaging so the site feels unique to your company.
If you want to stand out and scale, templates won't get you far. That's why at Pivota, we don't do templates. We build custom commercial real estate website design that speaks directly to your ideal client. A single landing page typically runs $2,000 to $4,000, and a full website runs $6,000 to $9,000, with custom-developed builds starting around $10,000.
Choosing The Right Platform
Platforms matter too, and it depends on which route you take. If you're starting with a template, Squarespace and Wix work fine for a simple presence, and for templates built specifically for real estate, we recommend AgentFire. If you're going custom, platforms like WordPress and Webflow give you the flexibility to build exactly what your business needs, including live availability pages and investor portals.
Additional Costs To Budget For
Most of your commercial real estate website cost goes into graphic design. Beyond that, there are a few additional costs worth planning for:
Photography and videography. Professional photos and video of your work and your team so the site doesn't feel generic.
Integrations. Live availability so your open spaces show on your own site instead of sending prospects to LoopNet, investor portals for fund clients, and CRM connections so leads land in your pipeline instead of getting copied over by hand.
Content. Copywriting and case studies that prove your track record.
We'll help you figure out which of these your business needs, so you don't pay for ones you won't use.
Here's What You'll Pay
According to GoodFirms' 2026 Website Cost Survey, here is how website costs typically break down by tier, and what each one looks like for a commercial real estate company:
A clean, essential site with no live availability and no investor area, just a well-designed presence that reflects the business, typically runs $1,000 to $3,000.
Add custom design, live availability, and a CRM connection so inquiries don't disappear, and you're looking at a site built to generate leads: $5,000 to $20,000.
For a full portfolio-scale platform, everything above plus an investor portal, deal galleries, and the whole integration stack, expect $20,000 to $50,000+. That tier is for firms running a serious, complex portfolio.
How Long Does A Website Redesign Take?
Timeline matters almost as much as price. A lot of website projects drag on for months. At Pivota, we don't let that happen: time is money, so new sites can launch in as little as 30 days. If you need something smaller, like a landing page, that can be done even faster.
FAQ
How much does it cost to redesign a website?
Across the market, a website redesign can cost anywhere from $1,000 to $50,000+. For commercial real estate companies, the final number depends on design complexity and real estate-specific functionality like live availability or investor portals. At Pivota, full websites run $6,000 to $9,000.
What does commercial real estate website design cost?
Usually more than a typical small business site, mainly because of what it needs to support: live property listings, investor access, CRM integration.
How long does a website redesign take?
Generally 4 to 16 weeks: faster for a simpler site, longer for a full custom build. At Pivota, new sites can launch in as little as 30 days.
Why does website redesign cost vary so much?
It comes down to three things: how custom the design is, how complex the functionality is, and what the site needs to do for your business.
Is a custom-built site worth it over a template?
If you're looking to stand out and scale, yes. Templates are fine when you're just starting, but they hit a ceiling fast.
Stop Ignoring Your Website
The companies losing deals to an outdated site usually aren't short on effort. They answer the phone, keep their availability updated, and follow up on every inquiry. What's missing is a site and a brand that make the right first impression, capture a lead the moment it lands, and show their track record without them having to explain it. Fixing that costs less than what an outdated site is already costing you.
At Pivota Marketing, we specialize in branding and commercial real estate website design built around your business: a custom site that speaks to your ideal client, lead capture that works, and a brand that's consistent everywhere it shows up. If that's the kind of site you're interested in, check our availability.
