Sydney Addis

Sydney started her first company at 16 and hasn't stopped building since. Pivota is her second, born out of a simple realization. Real estate was full of players who didn't understand what marketing actually moved the needle, and she knew she could do it better. She started on the ground floor, working with a luxury residential team in Chicago, before shifting focus toward established real estate companies ready to scale, commercial and multifamily brokerages, investment funds, property management companies, and the businesses built around them. Eight years and 30+ companies later, she's built something rare. Marketing that actually feels human, deliverables that convert, and relationships that last.

She stays involved at the strategy level on every client relationship. Data drives the decisions, but personality drives the brand, and Sydney makes sure both show up authentically. What drives her is impact, being a real strategic partner to businesses she believes in. Now based in New York City, Sydney spends her free time with her dog Fred, reading, planning her next trip, or writing her first book.

Emely Barahona

Emely's path into marketing started with storytelling. While earning her degree in Philosophy and Marketing, she found herself drawn to the creative side of the industry: content, brand voice, and the way a good campaign can actually move people. That interest took her to Barcelona, where she pursued a Master's in Art & Cultural Management, sharpening how she thinks about audience, culture, and strategy at a bigger scale. Afterwards, she worked as a Communications Specialist for a music agency, building out their website, running social media, and using her bilingual skills to translate contracts and proposals for artists.

Today, as Content Manager, her focus is leading a team of creators and making sure every client's brand actually sounds like itself across every piece of content. What drives her is community: building a team that works well together internally, and helping brands build real connection with the people they're trying to reach externally.

Outside of work, she's a part-time DJ and full-time music enthusiast, always chasing the next new artist, set, or scene while viciously advocating for underrepresented groups in the music industry.

Rachel Nassar

Rachel grew up immersed in the real estate world, and it didn't take long for a second passion, marketing, to find her too. She got her start early, working with well-known brands before realizing she could bring both worlds together. Today, she gets to do exactly that, pairing a real estate background with sharp marketing instincts to help clients tell their story.

What drives her is creative freedom, the chance to take an idea and actually put it out into the world. Outside of work, that same creative pull shows up through photography and drawing, plus a genuine addiction to travel. Whether she's snowboarding, surfing, or chasing the next new experience, Rachel's always looking for what's next.

Noor Mansingani

Noor started her career in events and marketing, launching her own events company and quickly discovering that the part she loved most was the people side of the business, communicating with clients, understanding what they needed, and helping bring their ideas to life. That experience led her into digital marketing, where she began working across industries and eventually found Pivota Marketing.

Noor stays close to the work and the relationships behind it, with a particular focus on taking something from the ground up and watching it grow. Outside of work, Noor has always loved events and bringing people together, and is happiest when she’s creating something from scratch.

Sonsoles Barba

Sonsoles is a Graphic Designer with 8 years of experience turning ideas into visual identities that connect. She sees design as a tool for communication and storytelling, combining a strong artistic sense with a strategic approach to branding, marketing, and creative direction.

From building brands from the ground up to shaping campaigns, packaging, social media, and multidisciplinary projects, Sonsoles brings a thoughtful eye for typography, color, composition, and visual narrative. She quickly understands what makes each client unique and creates work that reflects it, always balancing creativity with business goals.

Her perspective is shaped by design, marketing, social media, and cinematography, as well as her work as an illustrator, painter, and photographer. Outside of design, you’ll usually find her in nature with her dog.

Daniela Partida

With a background in public relations, marketing and content creation, Daniela brings together strategic thinking and creativity. Her experience spans brand communications, marketing campaigns and social media content. She loves helping brands find their voice and communicate in a way that feels authentic to who they are. For her, great content goes beyond just visuals. It’s about finding the story behind a brand and turning it into something people connect with.

Outside of work, Daniela finds inspiration in the little things, like yoga, time in nature, and drawing. She’s curious about the world and drawn to experiences that help her see things from a new perspective. She believes the best ideas don’t always happen at a desk. Sometimes they come when you step away from the screen.

Sabrina Morales

With a background in art business, visual communication, and integrated marketing, Sabrina has always been drawn to the intersection of creativity and communication. Having studied and worked across different cities around the world, she’s developed a passion for storytelling, design, and creating content that connects with audiences. Today, she brings those interests together through a thoughtful approach to content creation and digital marketing.

Outside of work, Sabrina’s curiosity extends to art, fashion, photography, and travel. Whether she’s exploring a new city, visiting an exhibition, or finding inspiration in everyday details, she’s always looking for new ways to turn ideas into stories.

Tony Molina

With a background in Computer Engineering from the University of Florida, Tony brings a combination of technical knowledge, analytical thinking, and a problem-solving mindset to the Pivota team. His work focuses on the technology behind successful touchpoints, from website functionality and analytics tracking to CRM integrations, automations, and digital systems. He enjoys finding practical solutions to complex challenges and ensuring the tools businesses rely on work together seamlessly. For Tony, technology isn’t just about making things work. It’s about creating smarter, more efficient systems that allow businesses to focus on what they do best.

Originally from North Carolina and now living in Spain, Tony has always been curious about the world and the different ways people think, work, and communicate. Outside of work, he enjoys traveling, exploring new cultures, learning languages, and spending quality time with friends. He believes that stepping outside your comfort zone is one of the best ways to grow both personally and professionally.