Sydney Addis

Sydney started her first company at 16 and hasn't stopped building since. Pivota is her second, born out of a simple realization. Real estate was full of players who didn't understand what marketing actually moved the needle, and she knew she could do it better. She started on the ground floor, working with a luxury residential team in Chicago, before shifting focus toward established real estate companies ready to scale, commercial and multifamily brokerages, investment funds, property management companies, and the businesses built around them. Eight years and 30+ companies later, she's built something rare. Marketing that actually feels human, deliverables that convert, and relationships that last.

She stays involved at the strategy level on every client relationship. Data drives the decisions, but personality drives the brand, and Sydney makes sure both show up authentically. What drives her is impact, being a real strategic partner to businesses she believes in. Now based in New York City, Sydney spends her free time with her dog Fred, reading, planning her next trip, or writing her first book.

Emely Barahona

Emely's path into marketing started with storytelling. While earning her degree in Philosophy and Marketing, she found herself drawn to the creative side of the industry: content, brand voice, and the way a good campaign can actually move people. That interest took her to Barcelona, where she pursued a Master's in Art & Cultural Management, sharpening how she thinks about audience, culture, and strategy at a bigger scale. Afterwards, she worked as a Communications Specialist for a music agency, building out their website, running social media, and using her bilingual skills to translate contracts and proposals for artists.

Today, as Content Manager, her focus is leading a team of creators and making sure every client's brand actually sounds like itself across every piece of content. What drives her is community: building a team that works well together internally, and helping brands build real connection with the people they're trying to reach externally.

Outside of work, she's a part-time DJ and full-time music enthusiast, always chasing the next new artist, set, or scene while viciously advocating for underrepresented groups in the music industry.

Rachel Nassar

Rachel grew up immersed in the real estate world, and it didn't take long for a second passion, marketing, to find her too. She got her start early, working with well-known brands before realizing she could bring both worlds together. Today, she gets to do exactly that, pairing a real estate background with sharp marketing instincts to help clients tell their story.

What drives her is creative freedom, the chance to take an idea and actually put it out into the world. Outside of work, that same creative pull shows up through photography and drawing, plus a genuine addiction to travel. Whether she's snowboarding, surfing, or chasing the next new experience, Rachel's always looking for what's next.

Sophia Makisig

Sophia spent the first seven years of her career building campaigns and running events across education and hospitality industries, learning firsthand what makes a brand’s story land with people.

Five years ago, she packed up and moved halfway across the world, channeling that experience into a new direction. Now, she brings that same storytelling approach to the real estate industry with Pivota, helping companies and firms stand out.

On her own time, she usually has a camera in hand. She focuses her eye for built environments on crafting cinematic, film-inspired photography for hospitality spaces, and frequently turns to filmmaking when she travels.

Noor Mansingani

Noor started her career in events and marketing, launching her own events company and quickly discovering that the part she loved most was the people side of the business, communicating with clients, understanding what they needed, and helping bring their ideas to life. That experience led her into digital marketing, where she began working across industries and eventually found Pivota Marketing.

Noor stays close to the work and the relationships behind it, with a particular focus on taking something from the ground up and watching it grow. Outside of work, Noor has always loved events and bringing people together, and is happiest when she’s creating something from scratch.

Sonsoles Barba

Sonsoles is a Graphic Designer with 8 years of experience turning ideas into visual identities that connect. She sees design as a tool for communication and storytelling, combining a strong artistic sense with a strategic approach to branding, marketing, and creative direction.

From building brands from the ground up to shaping campaigns, packaging, social media, and multidisciplinary projects, Sonsoles brings a thoughtful eye for typography, color, composition, and visual narrative. She quickly understands what makes each client unique and creates work that reflects it, always balancing creativity with business goals.

Her perspective is shaped by design, marketing, social media, and cinematography, as well as her work as an illustrator, painter, and photographer. Outside of design, you’ll usually find her in nature with her dog.

Julian Orjuela

Julian began his journey in technology over a decade ago. His mission has always been to build software that scales seamlessly without burning capital. His career spans from architecting high-availability cloud systems for international organizations and public institutions to building his own OTT live-streaming and SaaS platforms, like LigaK+ and FEP Virtual, completely from scratch. Along the way, he has led multidisciplinary engineering teams of over 55 professionals and engineered infrastructures capable of serving more than 100,000 concurrent live users with 99.95% uptime.

Today, his focus lies at the intersection of high-concurrency cloud architecture (AWS/Azure), FinOps, and IT governance (ISO 27001, ENS, GDPR). What drives him isn't just shipping code, but the real business impact. When he’s not optimizing cloud architectures or advising on tech strategy, Julian is continually exploring the next frontier in streaming media and distributed systems.