I recently sat down with a founder who was visibly exhausted. When I asked him how his upcoming two-week vacation was looking, he didn't talk about the beach or the flight. He talked about his notifications.

A friend of mine recently gave me one of the best gifts I’ve ever received. When I opened it, I didn’t find a generic gift card or a bottle of wine. Instead, I found a custom shirt with my dog’s face printed all over it. 

A few years ago, I began working one-on-one with a coach because I felt like I wasn’t getting the traction I was hoping for in my company. I wanted clearer direction and more certainty around the best next steps.

What surprised me was how rarely she actually told me what to do.

Lately, I’ve been thinking about how stories travel.

What gets amplified.
What gets framed.
What quietly disappears.

As an agency owner, I live in a world shaped by narrative. I know how much power lies in visibility. I know that attention is currency. I know that what people see becomes what they believe matters.

On someone’s very first day at Pivota, we tell them something most companies avoid saying out loud: 

You will make mistakes here. 

You’ll make a few small ones and probably a few big ones too. That isn’t a failure. That’s reality.

How many dominos do you think it would take to knock over the Empire State Building?

Pause for a second and pick a number. Don’t scroll until you have a number in mind. I promise this makes the exercise so much more rewarding.

I’ve been in two situations where people have been asked this. Some said thousands, millions, others said zero as if it was not possible.