Every time I fly back to Madrid to visit my team, I see them again.

That backpack.

Gray. A little boxy. Bright orange accents. The Basic Fit logo stamped across the back.

At first, I didn’t think much of it. It’s not trendy or sleek. Not the kind of thing anyone’s showing off on Instagram.

Let’s talk about AI. Not in the “it’s taking over the world” kind of way (although, sure, maybe that too), but in the quieter, more personal way it’s changing how we create.

For the past two weeks, I’ve seen NYU grads in their purple caps and gowns on nearly every walk I take with my dog. They gather in Washington Square Park, posing, laughing, blocking sidewalks with photographers, flowers, and champagne. And every time I pass them, I can’t help but think about what I wish someone had told me when I graduated.

Yesterday didn’t go how I expected.

Around midday, Spain and Portugal were thrown into a massive blackout. Airports shut down. Trains froze mid-route. Cell towers went silent. No warning. No time to prepare. Everything just... stopped.

This week marks the beginning of Passover.

It’s a time for tradition, storytelling, and reflection. And there’s one part of the Passover story that’s always stayed with me: the matzah.

Today I turn 28. Yes, I am an April Fools baby, and no, I have never been pranked. In the spirit of self reflection, I took some time to think about some of the lessons I’ve learned along the way as a business owner, leader, human.