THE BLOG

Real talk on real estate marketing.

Lead generation, brand strategy, and the systems behind real growth. No recycled advice, no generic playbooks, just what we've learned building marketing for real estate companies since 2018.

Newsletter Pivota Marketing Newsletter Pivota Marketing

Digital Byte 69: Before You Set New Years Goals

This time of year usually comes with a familiar pressure to add more.

New goals. New routines. New commitments. New plans for how we will finally do everything better.

But lately, I’ve been thinking about a different approach. What if growth this year is not about adding anything at all?

What if it is about taking more away.

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Newsletter Pivota Marketing Newsletter Pivota Marketing

Digital Byte 68: Talent Alone is Not Enough

One of the hardest hiring lessons to learn is this: talent alone is not enough.

On paper, someone can check every box. The portfolio, the certifications, the confidence in their abilities. You look at their experience and think, “finally, someone who can take this off my plate”. But then the work begins, and you realize something much more important is missing.

Values.

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Digital Byte 64: Unfinished Lessons

The Jewish calendar marks time differently than the one hanging on most of our walls. Instead of January, the year begins in the fall with Rosh Hashanah, literally, the “head of the year.” It’s both a celebration and a spiritual reset, often marked by eating apples dipped in honey to symbolize the hope for sweetness ahead.

But unlike a typical New Year’s Eve, Rosh Hashanah isn’t just about festive beginnings.

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