THE BLOG

For real estate companies with strong reputations offline and quieter ones online.

Straight answers on leads, content, and the systems behind growth, from a team that’s specialized in real estate since 2018.

Best Books for Scaling a Real Estate Company

LinkedIn is where that visibility gets built. But here’s the problem we see with most real estate companies: they either aren’t posting at all, or they’re posting the wrong things that nobody outside the office cares about. LinkedIn isn’t a digital bulletin board. Used right, it’s a trust-building platform.

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What Real Estate Companies Should Post on LinkedIn

LinkedIn is where that visibility gets built. But here’s the problem we see with most real estate companies: they either aren’t posting at all, or they’re posting the wrong things that nobody outside the office cares about. LinkedIn isn’t a digital bulletin board. Used right, it’s a trust-building platform.

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Lead Generation & Nurturing, PR Pivota Marketing Lead Generation & Nurturing, PR Pivota Marketing

Mistakes Experienced Real Estate Agents Still Make (And What to Do Instead)

It’s easy to assume that experienced agents are not prone to making mistakes. But the truth is, even top producers fall into patterns that quietly hold them back from even bigger earnings. These mistakes don’t happen because they are new to the business. They happen because of outdated habits, overconfidence in skills that worked years ago, and a lack of marketing systems that run in the background.

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Lead Generation & Nurturing, PR Pivota Marketing Lead Generation & Nurturing, PR Pivota Marketing

Are Open Houses Still Worth Having in 2025?

Open houses have been an essential part of real estate marketing for decades. Potential buyers have a chance to walk through a home, imagine themselves living there, and connect with an agent in person. But with buyers’ habits changing and digital tools making it easier to explore homes online, you might be asking: Are open houses still worth your time and effort in 2025? We think so, but the reason is probably not what you were thinking. 

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PR Pivota Marketing PR Pivota Marketing

How to Get More 5-Star Reviews As A Real Estate Agent

Your reputation is everything, even in the online space. Online reviews heavily influence potential clients, and those sought-after 5-star ratings can make a big difference. But how do you consistently earn those glowing reviews? Here's our guide to turning clients into raving fans.

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